A coastal landscape features a sandy beach with waves, forested cliffs with tall evergreen trees, and a cloudy sky at what appears to be either dawn or dusk.

SHOWSTOPPING
BRANDING AND DESIGN

SIGNATURE SERVICES

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SIGNATURE SERVICES

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SIGNATURE SERVICES

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SIGNATURE SERVICES ✳︎ SIGNATURE SERVICES ✳︎ SIGNATURE SERVICES ✳︎

Blurred image with soft pastel colors blending together, primarily light blue, pink, orange, and yellow.

THE VERB

BRANDING

I don’t just design pretty visuals - I build brands that sell stories.
I help authors translate their writing voice into a marketing identity that readers recognize anywhere. From visual systems and brand kits to tone guides and launch assets, every piece is crafted to attract the right readers, grow your audience, and drive book sales.

I think like a marketer, design like a fan, and build like a strategist.

Because your author brand isn’t just an aesthetic…it’s your most powerful marketing tool.

  • Bespoke brand system, including:

    • DIscovery & Strategy

    • Mood Board

    • Color Palette

    • Typography

    • Main Logo(s)

    • Alternative Logo(s)

    • Brandmark

    • Iconography (as required for brand)

    • Brand Guidelines and Brand Board

    • Support in setting brand up in Canva (if required)

  • $2,250 USD, Taxes Included

LET'S BUILD YOU A BRAND
Blurred abstract image with soft pastel colors blending into each other, with a bright orange and pink spot near the bottom center.

THE CLAUSE

WEB DESIGN

Your website isn’t just a link in your bio - it’s your bookstore, your brand home, your reader’s first impression.
I design author sites that look stunning and convert, turning casual visitors into subscribers, buyers, and forever fans.

Every page blends strategy and storytelling that’s SEO-friendly, mobile-ready, and unmistakably you.

Because a beautiful website is nice, but a website that works? That’s unforgettable.

    • Website consultation & strategy

    • Relevant pages (minimum: Home, About, Books, Contact)

    • Mobile-first design

    • SEO Optimization

    • Support & guidance for up to 3 months (pay per consult thereafter)

    • Launch graphics

    Note: We primarily work in Squarespace and Wix

  • Starting at $1,000 USD, taxes included

LET'S TALK WEBSITES
A blurred gradient background with soft pastel colors blending into each other.

THE OBJECT

SWAG

From preorder campaigns to convention tables, I design swag that readers actually keep. Whether it’s stickers, bookmarks, pins, or signage, every piece extends your brand beyond the screen and turns excitement into sales.

It’s not just merch. It’s marketing excitement

  • Bring your brand to life with:

    • Stickers

    • Bookmarks

    • Banners & Runners

    • PR Kit Design

    • Other swag options

  • Quoted on a per project basis

LET'S DESIGN SOMETHING FUN
A small branch with green leaves resting on a stack of books against a plain white background.

WHY ARCHETYPE

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WHY ARCHETYPE *

OVER 15 YEARS EXPERIENCE

PROVEN TRACK RECORD

EMBEDDED IN THE COMMUNITY

THINK STRATEGY FIRST

An open book and a pen resting on a textured surface, with a warm, softly lit background.
An open book and a pen resting on a textured surface, with a warm, softly lit background.

BRANDING & WEB PROJECTS

Stylized purple text reading "Rachel Lynn Solomon" with a small heart at the end of the name.
Logo with the words "Kristina Forest" in purple and peach colors.
Stylized text that reads 'Kathryn & Mofan hopeful & horny' with a small sun icon to the right.
Purple logo with the words 'CR v ENNER' stylized with a cursive font.
A decorative logo with the word "LOVE" in large purple serif letters, with a floral embellishment on the "L" and the word "PHILLIPS" underneath in smaller purple capital letters.
Text reading 'Ambar Cordova' in purple and peach colors.
Word cloud featuring the phrase "Somewhere in Brooklyn with a million" in large, stylized letters.
The image features the name 'Eliana Lee' written in large, cursive, purple text, with a small envelope icon decorated with a heart on the seal underneath the name.
Stylized text spelling 'KRYPTOPARSI' with a purple crescent moon and star symbol replacing the letter 'O'.
Graphic with the name 'Elizabeth Bright' and the tagline 'Humor. Heart. Heat.' with a purple heart illustration.
Open book with a pen resting on it, placed on a textured surface. Light from a window or lamp creates a warm, soft glow on the scene.
Open book with a pen resting on it, placed on a textured surface. Light from a window or lamp creates a warm, soft glow on the scene.

DESIGN PROJECTs

  • Blue circular badge with white snowflakes, pearls, and the phrase 'Men with a little bit of sparkle' in pink cursive text.

    BK Borison "And Now Back To You" Preorder sticker

  • A logo featuring the text 'Good Boys Get the S**T' with a green skull and spider design.

    Chip Pons "Dearly Departed" Sticker Preorder

  • Various colorful stickers on a wall, including one with a crossword puzzle, a pair of work boots labeled 'Scotty Lee Work Boots,' and a message board.

    Sarah Adams "In Your Dreams" Sticker Sheet

  • Close-up of a dessert with ice cream, sprinkles, a chocolate wafer, and a chocolate drizzle, with decorative text and graphics on a colorful background.

    Tom Vellner "Thirty Love" Sticker Sheet

  • Image featuring a sign with the text 'DAX NAKAMURA FAN CLUB' and a shield-shaped design. To the left, there is a dark background with the words 'STILL UNTIL I CAN'T' on a purple banner, and below, a logo or pattern. To the right, a partial view of another sign with colorful text, possibly 'EMIT' and other words.

    Erin Connor "Still Into You" Preorder Stickers

  • Event tickets for a performance, one blue with text indicating ticket type and verbal details, one purple with handwritten notes and a QR code.

    Erin Connor "Still Into You" Bookmark

  • A colorful sign with illustrations advertising gas station hot dogs or must.

    Chloe Liese "Happy Ending" Sticker Sheet

  • A sticker with the text 'Creative Summer' and a life preserver design, featuring blue and white colors, alongside some decorative blue waves.

    CW Farnsworth "Cruel Summer" Stickers

FAQs

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FAQs *

How long does branding/WEB/DESIGN take?

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Branding projects are normally completed within 3 weeks of kickoff. Website is normally 4 weeks, depending on platform and requirements of existing content. Design projects vary but can be done within a week! All scheduling is dependent on availability.

How does the branding process work? What do I get?

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A diagram with four steps for a process, featuring large numbered circles and descriptive text. Step 1: 'Brand Intake' with a question about existential crisis. Step 2: 'First Look' at appearance for feedback. Step 3: 'Iterate' to make it right and perfect. Step 4: 'The Reveal' for final assets and big reveal.

Everything starts with a brief (intake) and is highly collaborative. The process is roughly outlined below. At the end of this, you walk away with a full brand guidelines document, a brand board, access to all of your brand elements in relevant colorways, and the comfort in knowing you’re showing up as your unique, authentic self!

Do you work in all web platforms?

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At this time, we are focusing efforts on Squarespace and Wix only.

Do you offer payment plans?

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Every project requires a 50% deposit to hold your spot, with the final 50% due upon final invoice. I’m happy to discuss other payment plan options!